The weekend battle for boxoffice supremacy remains caught in a haze of holiday fireworks.
Paramount’s effects-driven actioner “Transformers: Revenge of the Fallen” and Fox’s 3D animated family three-quel “Ice Age: Dawn of the Dinosaurs” each posted weekend grosses estimated at $42.5 million pending Monday’s final studio numbers. The “Transformers” sequel — produced by Par, DreamWorks and Hasbro — fell 61% in its second weekend for $293.5 million in cumulative boxoffice through 12 days of domestic release.
The “Transformers” sequel was filmed for a reported $200 million, and carries costly back-end commitments to director Michael Bay, not to mention hefty global marketing expenses….
Decepticon forces return to Earth on a mission to take Sam Witwicky prisoner, after the young hero learns the truth about the ancient origins of the Transformers. Joining the mission to protect humankind is Optimus Prime, who forms an alliance with international armies for a second epic battle.
Release Date: June 24th, 2009
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